7 Ways To Give Your Content Personality Every marketer knows how important content is to their strategy. That's why every company has a blog, a newsletter, and an account on
Stop caring about old people in supermarkets! When we were kids, me and my sister had this weird unspoken agreement with my parents about swearing. We knew they swore, and they knew
Plagiarism by any other (AI-generated) name is still plagiarism I rage-quit a webinar a few weeks ago. It was a first for me, but I was too angry to stay on the call. I
You CAN’T copy and paste email strategy I have a conflicting relationship with the word strategy. On the surface, it’s a pretty straightforward word with a simple meaning: “a plan of
Customers want personality, not 'professional' When I first started writing, there was this voice in the back of my head that kept asking the same question over and over again.
“It’s not about you” is TERRIBLE marketing advice! I see this advice thrown around a lot. That the things you write should be about your customer, not you. Their reasoning is essentially that
Too many CTA’s spoil the broth PSST! Come here…I’ve got a secret to tell you. 🤫 There are these things called CTA’s, and they’re gonna be the future
