Plagiarism by any other (AI-generated) name is still plagiarism
If everyone else is copying each other's homework, it’s much easier to stand out…
DO SOMETHING DIFFERENT
If everyone else is doing the tango, do the macarena. If everyone else is wearing a tuxedo, wear a dress. And if everyone else is swimming, sink!
No, wait…ignore that last one.
You CAN’T copy and paste email strategy
I have a conflicting relationship with the word strategy. On the surface, it’s a pretty straightforward word with a simple meaning:
“a plan of action designed to achieve a long-term or overall aim”
But when it’s used in marketing, it gives me the ick like a family friend who insists you call him “Uncle”.
“It’s not about you” is TERRIBLE marketing advice!
I see this advice thrown around a lot. That the things you write should be about your customer, not you.
Their reasoning is essentially that we’re all selfish pricks who only care about ourselves. And talking about yourself will send your readers into a never-ending slumber.
Too many CTA’s spoil the broth
PSST! Come here…I’ve got a secret to tell you. 🤫
There are these things called CTA’s, and they’re gonna be the future of marketing.
No, really! But there’s a problem. Most SaaS companies make the same two mistakes with their CTA’s.
Your SaaS customers want personality, not 'professional'
When I first started writing, there was this voice in the back of my head that kept asking the same question over and over again.
I let this question change how I wrote. It made me doubt myself. And quite frankly, it made me a worse writer:
Do I sound 'professional' enough?
